Location and language: Where do people live, and what languages do they speak.Page likes: The top Pages people like in different categories, like women’s apparel or sports.Demographics: Age and gender, lifestyle, education, relationship status, job role, and household size.
Product Manager of Local Paul Zemaitaitis shares what just might be the most powerful, free tool on the planet for marketers to mine audience data.įacebook offers a free tool to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.Īs Paul explains, there are many dimensions to the Facebook dataset available for marketers such as: In his contributed post to the Local Search Association blog, Build Your Skills: Facebook Audience Insights for Local Marketers, Skai’s Sr.